Chief Relationship Officer, Knowledge Content Exchange (An e-Knowledge
Marketplace), United Kingdom
Christine Haddad is the chief relationship officer
for the Knowledge Content Exchange (KCE), an e-knowledge repository
that has set itself up as a meta marketplace for e-knowledge from
all sourcescolleges and universities, textbook and trade publishers,
professional and trade associations, corporations, individual faculty,
researchers, and practitioners. The marketplace is built on an open
standards architecture that enables the collection, management,
updating, repurposing, metering, and exchange of content from all
sources and of all types, including explicit and tacit knowledge.
The KCE rewards both providers and users of learning content. It
rationalizes the distribution of shares of the intellectual property
revenues that result when learning objects and other materials are
Exemplary Transformed Elements
- Marketplace works with organizations to establish intellectual
property rules, rights, and exchanges
- Individual and organizational providers are empowered to aggregate
supply and leverage their ability to aggregate demand
- Marketplace aggregates supply of content from many sourcespublishers,
universities, professional societies, and trade associations,
learning management system companies, others
- Marketplace pool explicit and tacit knowledge plus performances
- Value added through a variety of services content assessment
and review, aggregations of knowledge recommended by experts,
assessment, use search engines, and other user support tools
- Micropayments for content and insight of various kinds
- Most users do not want to build content aggregations from scratch
rely on recommendations
- Changing definition of expertise many more experts can
provide content and insight; other experts evaluate and recommend;
networks of expert content and insight develop.
- Unit price for explicit content declines dramatically, higher
prices for performances and experiences
- Relationships and capacity to aggregate supply and demand are
highly strategic; content becomes commoditized.
- Wide range of pricing options and levels of granularity
Setting Organizational Protocols and Processes for
Knowledge Sharing. The KCE is much more than a technology engine.
Working with individual organizations, professional societies, and
trade association leaders, it has developed the basic elements of
knowledge asset management:
- sets of relationships with aggregators of supply and aggregators
- protocols, property rights processes, and legal agreements for
organizations, specifying the intellectual property shares for
organizations and their employees; and
- benchmarks on the technical, operational, and cultural needs
of knowledge asset management and sharing.
For example, when a university or corporate university
aggregates and uses a collection of content for a course, intellectual
property shares are distributed to the author of the content (and
her employer, if appropriate) and to the university using the content.
These processes have become the de facto standard and save organizations
millions in the process costs of digitizing and metering content.
Haddad forges the relationships with organizations that participate
in the KSCE, negotiating exchange rates and protocols and facilitating
the organizations participation in both the supply and demand
side of the equation.