One of the ten immediate actions involved is developing
a knowledge strategy. Enterprises should develop an explicit knowledge
strategy in order to focus attention on the e-knowledge imperative.
This strategy cannot be voluminous if it is to succeed in capturing
attention and evoking the imagination of the enterprises stakeholders.
Indeed, some of the best examples of knowledge strategies are concise
statements that may not even be labeled by such a grand term as
Knowledge Strategies in
Many of the enterprises already cited are guided by
knowledge strategies or some equivalent, explicit statement. Consider
the following examples from corporate, education, association, and
- Boeing Corporations use of wireless technology to bring
design and assembly knowledge to the manufacturing floor has created
an augmented reality environment for its assembly
workers that will only increase with the introduction of ambient
technology. Moreover, the use of smart manufacturing
has transformed many aspects of the assembly of large aircraft
parts from a cut and fit art to a technology-driven
science. Boeing and other firms in this industry know that knowledge
drives every aspect of the design and manufacturing of their products
and is fundamental to competitive advantage.
- The University of Southern Queensland has clear strategies for
using knowledge as a differentiator in its learning experiences.
These understandings are supported by Professor Taylors
seminal article, Fifth Generation Distance Learning,
which cogently articulates the centrality of e-knowledge in the
new killer apps for fifth generation distance education.
- The American Association of Pharmaceutical Scientists develops
its products, services, and experiences around the strategic insight
that personalized, satisfying access to current, continuously
evolving knowledge is an indispensable resource for pharmaceutical
scientists and those who want to associate with them.
- The Knowledge Network launched by the UK government has been
guided by the simple understanding that many government services
require cross-departmental conversation and rationalization, based
on the sharing of knowledge and insight during policy and service
A cogent, explicit knowledge strategy shapes business
plans and initiatives, as in the following example.
The American Health Information Management Association
(AHIMA). AHIMAs motto is quality healthcare
through quality information. AHIMA represents 40,000 professionals
serving the information needs of the U.S. healthcare system, as
manifested by managing, analyzing, and utilizing the data used in
a patients record. Clearly, this association must be a leader
in information and knowledge if it is to meet its members
needs, plus the needs of its members supervisors, clients,
and patients the true source of indispensability to its members.