Develop policies, protocols, and infrastructures
for knowledge asset management (KAM) and external knowledge sharing.
Participate in internal and external e-knowledge sharing to acquire
experience and to develop and hone these capabilities.
Identify the elements needed for your organization
to recognize, digitize, and manage its knowledge assets and make
better use of internal and external knowledge resources. Develop
processes that enable you to monitor, meter, and exchange learning
objects and other digitized content internally and with external
parties and marketplaces. Key considerations include:
- Legal issues, digital rights management (DRM) policies and processes;
- Relationships with publishers, repositories, and marketplaces,
and other digital rights management partners;
- Technical infrastructures and processes;
- Best practice business models from learning object trading exchanges;
- KAM and DRM specification progress from appropriate standards
- Cost accounting capabilities to measure the cost of e-knowledge
and drive progressive reduction in these costs.
To develop perspective on these issues, check what
leading organizations or consortia are doing IMS, MERLOT,
OKI, ADL co-labs, COLIS, and national learning object exchanges,
such as the Australian Learning Federation.
Knowledge asset management must also include
knowledge embedded in communities of practice and accessible through
interaction with them.
Plan for and develop the infrastructures, policies,
and procedures that will enable your organization to participate
in e-knowledge marketplaces. Work to find ways to leverage your
organizations existing disparate collections of digital knowledge
(in learning management systems, CRM systems, and the many databases
it depends upon, as well as within communities of practice) to develop
capabilities in managing e-knowledge.
a. Early Adopters Have Developed Policies and
Procedures. Few organizations have adequately developed
the policies, procedures, and infrastructures necessary to participate
in e-knowledge marketplaces. These need to deal with the elements
of authentication, authorization, access, rights management, and
financial transaction. Over time, standard policies, contracts,
and terms will emerge. Digital rights management will be an increasingly
important function for learning organizations of all kinds. Once
again, a small working group can be utilized to assess the enterprises
current state of development, future needs, and means of closing
b. Participate in the Development of Repositories
and Marketplaces. Organizations should develop the necessary
capacities and relationships to make their e-knowledge available
to repositories, marketplaces, and other digital rights management
partners. This will enable organizations to develop competencies
in effective digital rights management. It will also expose them
to emerging best practices. Moreover, it will hone their skills
in digitizing content, context, pedagogical notes, insights, managing
metadata, and all of the components of effective learning experiences.
Enterprise Policies, Procedures
See resources referenced in Chapter 5.