Best Practices Business Models and Strategies
The next few years will witness dramatic changes in
best practices, business models, and strategies for e-knowledge.
While these cycles of reinvention will continue for years, enterprises
should move out immediately on five actions to enhance their readiness
Engage everyone in the enterprise on the
subject of e-knowledge. Use storytelling to explore how individuals
will experience knowledge. Mobilize energies from grassroots to
the CEO and Board.
e-Knowledge is not the subject of a momentary conversation,
a fad, the business school topic du jour. Your enterprises
response to this topic may define your enterprises success
in the next five years. The challenge for leadership is how to make
e-knowledge a central topic in engaging conversations that mobilize
energies and release creativity.
Talk the talk. The strategic conversations
about knowledge can focus on a variety of themes:
- Using storytelling to engage broad cross-sections of
your enterprise in addressing the e-knowledge future and sharing
real-life success stories;
- Developing a range of future scenarios about the use
of knowledge and the changing roles of organizations and individuals;
- Using these stories and scenarios to explore the possibilities
of truly transformational, and likely disruptive, changes in the
existing knowledge value chain and power relationships; and
- Exploring the ecology, roles, and interactions of different
knowledge entities individuals, teams and work groups,
communities of practice, and knowledge networks of various kinds.
Strategic, enterprise-wide conversations about knowledge
should balance visioning with stories of successful transformation
Walk the talk. Its not just about
storytelling. Enterprises should begin to utilize technology-supported
tools for sharing knowledge, such as those using the Semantic Web
and intelligent agent capabilities.
Engage the Enterprise
- The Squirrel: The Seven Highest Value Forms of Organizational
Storytelling, Stephen Denning.
- Eastern Michigan University storytelling about technology-driven
- Collaborative Decisionmaking and Personal Knowledge Management
with R-Objects Pepper.
Develop a knowledge strategy for the enterprise
that brings into alignment: 1) management of the enterprises
knowledge assets, and 2) the enterprises business plans to
achieve its mission and goals.
Develop a contemporary perspective on the strategic
importance of knowledge, complementing the VOI perspective on the
strategic importance of technology. In the past, a laissez-faire
approach to knowledge was sufficient, but no longer.