Digitizing of Current Knowledge in Vertical
Channels. Since the late 1990s, textbook and trade book
publishers, university presses, association presses, and other enterprises
have been digitizing their existing knowledge resources. They have
used these digital assets to extend and complement their print offerings
and to anticipate fully virtual products. The repurposing of existing
content in e-learning formats has been given a major stimulus by
new defense contracts through the U.S. Defense Departments
ADL initiative. The size of this opportunity is US $48 million today
and is expected to grow to over $300 million by 2003. The Association
of American Publishers has sponsored a workshop in conjunction with
the Learning Objects Network (LON) to explore how to leverage these
opportunities. Over the next decade, repurposing content for e-learning
through vertical publisher channels will be a major market opportunity.
Someday, objects will have wide-ranging
and deep conversations with other objects, and their silent form
of commerce will be the rule.
Glover T. Ferguson
Emergence of Horizontal Marketplaces.
The multi-enterprise repositories described in Chapter 4
ARLs Scholars Portal, MERLOT, RDN, SMETE, SMC, and commercial
entities like Learning Content eXchange, XanEdu, and LON
are harbingers of non-profit and for-profit marketplaces that will
emerge to slice across current vertical channels. Between 2002 and
2005, we expect a number of these marketplaces to evolve from existing
ventures or enter the marketplace afresh. If properly constituted
and funded, these marketplaces could achieve economic viability
by 20052006 (also with the right business model). They could
achieve widespread market penetration by 20082009.
Capabilities and Cultures
Most of the technologies necessary to support enterprise
application infrastructures and solutions, and e-knowledge ecologies
are available in current or emerging generations of products, services,
and solutions. What remains to happen is widespread deployment and
enterprise adaptation. The table on the following page summarizes
the timeframes for developing enterprise infrastructures and knowledge
ecologies necessary to support e-knowledge.
Portalized Experience Layer Develops.
Most enterprises have deployed portal and intranet capabilities
and are refining them as platforms for interacting with their stakeholders.
Early, proprietary portal products will have been replaced by interoperable,
low-cost portal solutions by 20032004. This expeditionary
process will then continue. By 20042005, the evolution of
portals should have proceeded to the point where proof-of-concept
is achieved of the killer app: the experience gateway
through which stakeholders will experience the products, services,
and knowledge the enterprise has to offer.
Fusion of Mission Critical Applications.
Most industries have demonstrated the fusion of mission
critical applications though the enterprise portal/intranet. For
example, in higher education, the full integration of learning management,
content management, and ERP, through the enterprise portal, has
been achieved through SCTs Banner product in conjunction with
WebCT and CampusPipeline. In the association industry, associations
such as the American Health Information Management Association (AHIMA)
have fused their body of knowledge, e-learning, and
communities of practice into a singular experience available to
members and other stakeholders through the enterprise portal. Government
and corporate demonstrations of this proof-of-concept are too numerous